Your behavioral data flows not just to Google but to a vast network of advertising technology companies, data brokers, and publishers who participate in Google's ad ecosystem — this extends the reach of your personal data far beyond Google's own services.
Google collects a wide range of personal data including location history, search queries, emails (for feature delivery), browsing activity on third-party sites via Google's ad network, voice and audio data, and device identifiers, combining these across all Google services to build detailed user profiles. This cross-service data combination powers Google's advertising business and means your activity on one Google product can influence what you see on entirely different products and third-party websites. You can review and delete your data, turn off ad personalization, and manage location history at myaccount.google.com/data-and-privacy.