Uphold high standards of scientific excellence. Incorporate privacy design principles. Technologies that incorporate privacy by design principles, including user controls for data collection and providing appropriate transparency, notice, and consent to users about how their data is used.
This is the only provision that directly references user data controls and consent, but it is framed as an aspiration for AI product design rather than a binding obligation specifying what data is collected or how consent is obtained.
Google's AI Principles set out aspirational commitments about what kinds of AI the company will and won't build, which indirectly affects every person who uses Google products — from Search to Gemini to Google Workspace. However, the document creates no legally enforceable rights for consumers: there is no opt-out mechanism, no user complaint pathway, and no independent auditor verifying compliance with the stated principles. You can file a complaint with the FTC at reportfraud.ftc.gov if you believe Google's AI practices contradict its publicly stated principles.