Avoid creating or reinforcing unfair bias. AI algorithms and datasets can reflect, reinforce, or reduce unfair biases. We recognize that distinguishing fair from unfair biases is not always simple, and differs across cultures and societies. We will seek to avoid unjust impacts on people, particularly those related to sensitive characteristics such as race, ethnicity, gender, nationality, income, sexual orientation, ability, and political or religious belief.
AI bias in hiring, lending, healthcare, or criminal justice can have life-altering consequences; this provision signals Google's awareness but does not specify how bias will be measured, audited, or remediated.
Google's AI Principles set out aspirational commitments about what kinds of AI the company will and won't build, which indirectly affects every person who uses Google products — from Search to Gemini to Google Workspace. However, the document creates no legally enforceable rights for consumers: there is no opt-out mechanism, no user complaint pathway, and no independent auditor verifying compliance with the stated principles. You can file a complaint with the FTC at reportfraud.ftc.gov if you believe Google's AI practices contradict its publicly stated principles.