This means that your professional activity on a design platform is being used to build advertising profiles and target you with ads, which many users of a B2B SaaS tool would not expect, and which triggers opt-out rights for California residents.
Figma collects a wide range of personal and behavioral data including account information, design file content, usage patterns, device identifiers, and communications, and shares this with advertising partners, analytics providers, and potential business acquirers. A particularly significant impact is Figma's ability to use content you upload — including design files — to develop and improve AI and machine learning features, which may affect users who store proprietary or sensitive creative work on the platform. You can request deletion of your personal data, object to certain processing, or download your data by contacting Figma at privacy@figma.com or through your account settings.