Targeted advertising means Comcast is profiling your behavior across services to monetize your personal data with advertisers — opting out limits this practice.
Comcast collects extensive personal data across all Xfinity services including internet browsing activity, TV viewing habits, precise location, voice recordings, and financial information, which may be used for targeted advertising and shared with a broad network of affiliates and third-party partners including NBCUniversal and Sky. Consumers in over 18 states have specific legal rights including access, correction, deletion, and opt-out of data sale or sharing for targeted advertising. You can manage your privacy preferences and opt out of targeted advertising at xfinity.com/privacy/your-privacy-choices.