The Cable Act provides federally mandated privacy protections specifically for cable TV subscribers, including limits on disclosure of viewing-related personal information without consent.
Comcast collects extensive personal data across all Xfinity services including internet browsing activity, TV viewing habits, precise location, voice recordings, and financial information, which may be used for targeted advertising and shared with a broad network of affiliates and third-party partners including NBCUniversal and Sky. Consumers in over 18 states have specific legal rights including access, correction, deletion, and opt-out of data sale or sharing for targeted advertising. You can manage your privacy preferences and opt out of targeted advertising at xfinity.com/privacy/your-privacy-choices.