Coinbase · Coinbase Privacy Policy

Broad Third-Party Data Sharing Including Advertising and Analytics

High severity
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What it is

We may share your personal information with third-party service providers that perform services on our behalf, such as payment processing, data analysis, email delivery, hosting services, customer service, and marketing assistance. We may also share information with advertising partners to deliver targeted advertising.

Why it matters

Sharing cryptocurrency trading data and financial information with advertising networks goes beyond what most consumers expect from a financial services provider and may enable highly sensitive inferences about wealth, investment behavior, and risk appetite.

Consumer impact

Coinbase collects highly sensitive personal data including government-issued ID, financial account information, transaction history, biometric identifiers, and behavioral data, and shares this information with a broad ecosystem of third parties including advertising networks, blockchain analytics companies, and law enforcement agencies. Users have limited ability to restrict data collection as most categories are deemed necessary to provide services or comply with legal obligations, meaning opting out effectively requires closing the account. You can submit requests to access, delete, or export your personal data through Coinbase's privacy rights portal at privacy.coinbase.com.

What you can do

⚠️ These actions may provide transparency or partial mitigation but may not fully address the underlying issue. Effectiveness varies by jurisdiction and individual circumstances.
  • Export Your Data
    Visit privacy.coinbase.com, select 'Do Not Sell or Share My Personal Information' to opt out of advertising data sharing, or select 'Limit Use of My Sensitive Personal Information' if you are a California resident. You can also access your account's communication and marketing preferences in the Coinbase app under Settings > Notifications.

Applicable agencies

  • FTC
    The FTC has enforcement authority over unfair or deceptive data sharing practices for advertising purposes under FTC Act Section 5 and conducts commercial surveillance rulemaking.
    File a complaint →
  • CFPB
    The CFPB has jurisdiction over financial data sharing practices by companies that qualify as financial institutions under GLBA, including scrutiny of data sharing with non-affiliated third parties for marketing.
    File a complaint →

Provision details

Document information
Document
Coinbase Privacy Policy
Entity
Coinbase
Document last updated
March 24, 2026
Tracking information
First tracked
April 3, 2026
Last verified
April 4, 2026
Record ID
CA-P-002040
Document ID
CA-D-00048
Evidence Provenance
Source URL
Wayback Machine
SHA-256
e2d4eaa6ef636c27b1f2eeda89403a21fabbd0722c16e0f34e9c2f754985ff07
Verified
✓ Snapshot stored   ✓ Change verified
How to Cite
ConductAtlas Policy Archive
Entity: Coinbase | Document: Coinbase Privacy Policy | Record: CA-P-002040
Captured: 2026-04-03 08:57:19 UTC | SHA-256: e2d4eaa6ef636c27…
URL: https://conductatlas.com/platform/coinbase/coinbase-privacy-policy/broad-third-party-data-sharing-including-advertising-and-analytics/
Accessed: April 4, 2026
Classification
Severity
High
Categories

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