Binance.US may share your personal information with third-party business partners for marketing and promotional purposes, which could result in you receiving targeted advertising from outside companies.
Why it matters
You may not realize your financial and behavioral data is being shared with outside marketing companies when you sign up to trade cryptocurrency.
Third-party marketing data sharing triggers CCPA opt-out obligations for California residents and may constitute a 'sale' or 'sharing' of personal information under Cal. Civ. Code § 1798.100 et seq., requiring a compliant opt-out mechanism and updated privacy disclosures.
🔒
Compliance intelligence locked
Regulatory citations, enforcement risk, and due diligence action items.
Watcher: regulatory citations. Professional: full compliance memo.
Consumer impact
Binance.US collects extensive personal and financial data including government ID, transaction history, and device behavior, and may share this with third-party marketing partners, affiliates, and law enforcement without requiring a warrant in some circumstances. Users' data may be retained for extended periods to comply with financial regulations such as AML and KYC requirements, meaning closure of an account does not necessarily result in deletion of personal data. You can opt out of data sharing for marketing purposes or request access to your personal data by contacting Binance.US through their privacy request portal.
What you can do
⚠️ These actions may provide transparency or partial mitigation but may not fully address the underlying issue. Effectiveness varies by jurisdiction and individual circumstances.
Opt Out of Arbitration
Navigate to the Binance.US privacy policy page and locate the CCPA opt-out or 'Do Not Sell My Personal Information' link. Submit the opt-out request form with your account details.
Applicable agencies
Federal Trade Commission (ftc)
Oversees unfair or deceptive business practices and can investigate companies that mislead consumers about data collection, sharing, or use.
Who can file: Anyone affected by the company's practices (US or international)
What you need: Your account details, a timeline of relevant events, and a description of the specific issue
What to expect: Complaints inform FTC enforcement priorities and investigations but do not result in individual resolution or compensation
State AGs in California, New York, Texas, and other states can investigate violations of state consumer protection and privacy laws, including CCPA (California), SHIELD Act (New York), and equivalents.
Who can file: Residents of states with comprehensive privacy laws — primarily California, Virginia, Colorado, Connecticut, and Utah
What you need: Evidence of the violation, explanation of how your state rights were affected, and your account or contact information with the company
What to expect: Outcomes vary by state. May result in investigation, enforcement action, or requirement for the company to change practices. No direct individual compensation in most cases.
Search "[your state] attorney general consumer complaint" to find your state's direct complaint form