Binance.US uses cookies, web beacons, and similar tracking tools to monitor your behavior on their platform and website, including for analytics, advertising, and personalization purposes.
Your browsing activity and behavioral data are continuously collected even when you are not actively trading, and this information may be used to build a profile for advertising.
Use of third-party analytics tools (e.g., Google Analytics, RudderStack, as evidenced in the page source) may implicate FTC guidance on online behavioral advertising, CCPA's definition of 'sale,' and requires adequate disclosure in the privacy policy and a functional consent mechanism.
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Regulatory citations, enforcement risk, and due diligence action items.
Watcher: regulatory citations. Professional: full compliance memo.
Binance.US collects extensive personal and financial data including government ID, transaction history, and device behavior, and may share this with third-party marketing partners, affiliates, and law enforcement without requiring a warrant in some circumstances. Users' data may be retained for extended periods to comply with financial regulations such as AML and KYC requirements, meaning closure of an account does not necessarily result in deletion of personal data. You can opt out of data sharing for marketing purposes or request access to your personal data by contacting Binance.US through their privacy request portal.