Your voice commands and conversations captured by Amazon devices are stored and analyzed, creating a sensitive record of what you say in your own home, which raises significant privacy concerns.
Amazon collects an exceptionally broad range of personal data — including voice recordings, precise location, biometric identifiers, financial information, and detailed behavioral profiles — across dozens of services and devices, and shares this data with third-party sellers, advertising partners, and affiliated companies who operate under their own separate privacy policies. Consumers who use Alexa or Ring devices should be aware that audio, video, and location data may be stored, reviewed by employees, and used to improve AI systems. You can access, correct, or request deletion of your data, and opt out of interest-based advertising, through Amazon's Privacy Central at amazon.com/privacy.