Amazon · Amazon Privacy Notice

Third-Party Seller Data Sharing

High severity
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What it is

When you use Amazon Services, or interact with third-party sellers or service providers on our platform, those third parties may also collect information about you, and such information collection is subject to their own privacy policies, not this Notice.

Why it matters

There are millions of third-party sellers on Amazon's marketplace, and your purchase data, contact details, and communications with them may be governed by privacy policies far weaker than Amazon's own, with no visibility into how that data is used.

Consumer impact

Amazon collects an exceptionally broad range of personal data — including voice recordings, precise location, biometric identifiers, financial information, and detailed behavioral profiles — across dozens of services and devices, and shares this data with third-party sellers, advertising partners, and affiliated companies who operate under their own separate privacy policies. Consumers who use Alexa or Ring devices should be aware that audio, video, and location data may be stored, reviewed by employees, and used to improve AI systems. You can access, correct, or request deletion of your data, and opt out of interest-based advertising, through Amazon's Privacy Central at amazon.com/privacy.

Applicable agencies

  • FTC
    The FTC has authority to investigate inadequate disclosure of third-party data sharing as unfair or deceptive practices under FTC Act Section 5.
    File a complaint →
  • State AG
    State Attorneys General in California and other states with consumer privacy laws can investigate inadequate disclosure of third-party marketplace seller data practices.
    File a complaint →

Provision details

Document information
Document
Amazon Privacy Notice
Entity
Amazon
Document last updated
March 24, 2026
Tracking information
First tracked
March 6, 2026
Last verified
April 4, 2026
Record ID
CA-P-000240
Document ID
CA-D-00027
Evidence Provenance
Source URL
Wayback Machine
SHA-256
a23cea2f73d4abc5c5afb409abddc2dd8fcdba468f6f6eafd563f6f9bad8759c
Verified
✓ Snapshot stored   ✓ Change verified
How to Cite
ConductAtlas Policy Archive
Entity: Amazon | Document: Amazon Privacy Notice | Record: CA-P-000240
Captured: 2026-03-06 20:17:05 UTC | SHA-256: a23cea2f73d4abc5…
URL: https://conductatlas.com/platform/amazon/amazon-privacy-notice/third-party-seller-data-sharing/
Accessed: April 4, 2026
Classification
Severity
High
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