You can access, update, and in some cases delete your personal information through your Amazon account settings, or by contacting us. We will retain your information as long as your account is active or as needed to provide you services, comply with our legal obligations, resolve disputes, and enforce our agreements.
The right to delete is limited — Amazon retains data for legal, dispute resolution, and business purposes even after deletion requests, meaning some data may persist indefinitely.
Amazon collects an exceptionally broad range of personal data — including voice recordings, precise location, biometric identifiers, financial information, and detailed behavioral profiles — across dozens of services and devices, and shares this data with third-party sellers, advertising partners, and affiliated companies who operate under their own separate privacy policies. Consumers who use Alexa or Ring devices should be aware that audio, video, and location data may be stored, reviewed by employees, and used to improve AI systems. You can access, correct, or request deletion of your data, and opt out of interest-based advertising, through Amazon's Privacy Central at amazon.com/privacy.