We do not knowingly collect personal information from children under the age of 13 without verifiable parental consent. If we learn that we have collected personal information from a child under age 13 without such consent, we will delete it promptly.
Amazon operates numerous services that children commonly use — including Alexa, Amazon Kids, Prime Video, and Kindle — and the adequacy of age verification and parental consent mechanisms is a significant regulatory vulnerability given the FTC's recent enforcement posture.
Amazon collects an exceptionally broad range of personal data — including voice recordings, precise location, biometric identifiers, financial information, and detailed behavioral profiles — across dozens of services and devices, and shares this data with third-party sellers, advertising partners, and affiliated companies who operate under their own separate privacy policies. Consumers who use Alexa or Ring devices should be aware that audio, video, and location data may be stored, reviewed by employees, and used to improve AI systems. You can access, correct, or request deletion of your data, and opt out of interest-based advertising, through Amazon's Privacy Central at amazon.com/privacy.