This means Amazon is building a detailed profile of your behavior every time you visit its site or use its apps, which is used for advertising and personalization without requiring you to actively share anything.
Amazon collects an exceptionally broad range of personal data — including voice recordings, precise location, biometric identifiers, financial information, and detailed behavioral profiles — across dozens of services and devices, and shares this data with third-party sellers, advertising partners, and affiliated companies who operate under their own separate privacy policies. Consumers who use Alexa or Ring devices should be aware that audio, video, and location data may be stored, reviewed by employees, and used to improve AI systems. You can access, correct, or request deletion of your data, and opt out of interest-based advertising, through Amazon's Privacy Central at amazon.com/privacy.