Amazon · Amazon Privacy Notice

Automatic Information Collection and Device Data

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What it is

We automatically collect and store certain types of information about your use of Amazon Services, including information about your interaction with content and services available through Amazon Services. Like many websites, we use cookies and other unique identifiers, and we obtain certain types of information when your web browser or device accesses Amazon Services and other content served by or on behalf of Amazon on other websites.

Why it matters

This tracking occurs across the internet wherever Amazon's advertising or analytics tools are present, not just on Amazon.com, building a comprehensive profile of your online behavior.

Consumer impact

Amazon collects an exceptionally broad range of personal data — including voice recordings, precise location, biometric identifiers, financial information, and detailed behavioral profiles — across dozens of services and devices, and shares this data with third-party sellers, advertising partners, and affiliated companies who operate under their own separate privacy policies. Consumers who use Alexa or Ring devices should be aware that audio, video, and location data may be stored, reviewed by employees, and used to improve AI systems. You can access, correct, or request deletion of your data, and opt out of interest-based advertising, through Amazon's Privacy Central at amazon.com/privacy.

What you can do

āš ļø These actions may provide transparency or partial mitigation but may not fully address the underlying issue. Effectiveness varies by jurisdiction and individual circumstances.
  • Export Your Data
    Go to amazon.com/privacy and navigate to 'Request My Data' to download a copy of the personal information Amazon holds about you including browsing and interaction data.

Applicable agencies

  • FTC
    The FTC has authority over cross-site tracking and data collection practices as potential unfair or deceptive acts under FTC Act Section 5.
    File a complaint →

Provision details

Document information
Document
Amazon Privacy Notice
Entity
Amazon
Document last updated
March 24, 2026
Tracking information
First tracked
March 6, 2026
Last verified
April 4, 2026
Record ID
CA-P-002102
Document ID
CA-D-00027
Evidence Provenance
Source URL
Wayback Machine
SHA-256
a23cea2f73d4abc5c5afb409abddc2dd8fcdba468f6f6eafd563f6f9bad8759c
Verified
✓ Snapshot stored   ✓ Change verified
How to Cite
ConductAtlas Policy Archive
Entity: Amazon | Document: Amazon Privacy Notice | Record: CA-P-002102
Captured: 2026-03-06 20:17:05 UTC | SHA-256: a23cea2f73d4abc5…
URL: https://conductatlas.com/platform/amazon/amazon-privacy-notice/automatic-information-collection-and-device-data/
Accessed: April 4, 2026
Classification
Severity
Medium
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