We use your information to improve our services, including using your interactions, purchases, and voice data to develop and train Amazon's artificial intelligence and machine learning models.
Using consumer data to train AI models is an emerging area of regulatory scrutiny globally, and consumers generally do not expect their personal interactions to permanently inform commercial AI systems, particularly without explicit consent.
Amazon collects an exceptionally broad range of personal data — including voice recordings, precise location, biometric identifiers, financial information, and detailed behavioral profiles — across dozens of services and devices, and shares this data with third-party sellers, advertising partners, and affiliated companies who operate under their own separate privacy policies. Consumers who use Alexa or Ring devices should be aware that audio, video, and location data may be stored, reviewed by employees, and used to improve AI systems. You can access, correct, or request deletion of your data, and opt out of interest-based advertising, through Amazon's Privacy Central at amazon.com/privacy.