Diff: Noom Privacy Policy

Old version

March 24, 2026 06:06 UTC

6206ebece2111a1553a69b184208020608a8158c64803b3f0e2f2b8e856b63fc

CA-V-000293

New version

April 3, 2026 05:37 UTC

856e9488bfa3d40641f1ae190834271fb92cfb6adfcc66dbe3da6f187d36180b

CA-V-000442

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Change Summary

Noom added short 'Summary' sections at the top of key parts of their privacy policy on April 3, 2026, giving users a quick overview of what each section covers before diving into details. The policy now includes brief plain-language summaries explaining what data is collected, how it's used, and how it's shared. This is a transparency improvement that makes it easier for everyday users to understand their data rights without reading the full legal text.

low severity

24 Sentences added

0 Sentences removed

12 Sentences modified

152 Sentences before

176 Sentences after

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	March 24, 2026 06:06 UTC			April 3, 2026 05:37 UTC
	26	ES		26	ES
	27	KR		27	KR
	28	Noom Privacy Policy		28	Noom Privacy Policy
n			n	29	Summary:
				30	This policy explains what data we collect, how we use it, and what choices you h
				>	ave. It applies to how Noom handles your data when you use our services.
	29	Noom’s mission is to help as many people as possible live healthier lives throug		31	Noom’s mission is to help as many people as possible live healthier lives throug
	>	h behavior change. We wrote this policy to help you understand what information		>	h behavior change. We wrote this policy to help you understand what information
	>	we collect through our websites, apps, devices, and other products and services,		>	we collect through our websites, apps, devices, and other products and services,
	>	how we use it, and what choices you have about it.		>	how we use it, and what choices you have about it.
	30	Please note, this policy does not cover data we handle on behalf of other entiti		32	Please note, this policy does not cover data we handle on behalf of other entiti
	>	es. Those practices are covered by our agreements with those entities. Please se		>	es. Those practices are covered by our agreements with those entities. Please se
	>	e those privacy policies for how they handle your data.		>	e those privacy policies for how they handle your data.
	31	Table of Contents		33	Table of Contents
	40	Residents of the EEA, UK, and Switzerland		42	Residents of the EEA, UK, and Switzerland
	41	Changes to this Policy		43	Changes to this Policy
	42	How we collect information:		44	How we collect information:
n			n	45	Summary:
				46	We collect data in a few ways: what you give us directly, what is gathered when
				>	you use Noom, data from outside sources, and insights from that data. This may i
				>	nclude personal, technical, and health information.
	43	The information we collect depends on how you interact with us, the services you		47	The information we collect depends on how you interact with us, the services you
	>	use, and the choices you make. We collect information about you from different		>	use, and the choices you make. We collect information about you from different
	>	sources and in various ways when you use our services, including information you		>	sources and in various ways when you use our services, including information you
	>	provide directly, information collected automatically, information from third-p		>	provide directly, information collected automatically, information from third-p
	>	arty data sources, and data we infer or generate from other data.		>	arty data sources, and data we infer or generate from other data.
	44	Information you provide: When you sign up for or use Noom, you share certain inf		48	Information you provide: When you sign up for or use Noom, you share certain inf
	>	ormation, such as:		>	ormation, such as:
	45	Common personal information and identifiers: We collect name, username or alias,		49	Common personal information and identifiers: We collect name, username or alias,
	>	and contact details such as email address, postal address, and phone number.		>	and contact details such as email address, postal address, and phone number.
	65	Service providers: Third parties that collect or provide data in connection with		69	Service providers: Third parties that collect or provide data in connection with
	>	work they do on our behalf. For example, companies that determine your device’s		>	work they do on our behalf. For example, companies that determine your device’s
	>	location based on its IP address.		>	location based on its IP address.
	66	When you are asked to provide your information, you may decline or use browser o		70	When you are asked to provide your information, you may decline or use browser o
	>	r device controls to prevent certain types of data collection. In some cases, if		>	r device controls to prevent certain types of data collection. In some cases, if
	>	you choose not to provide information that is necessary, some services or featu		>	you choose not to provide information that is necessary, some services or featu
	>	res may not be available or fully functional.		>	res may not be available or fully functional.
	67	What we do with the information we collect:		71	What we do with the information we collect:
n			n	72	Summary:
				73	We use your information to run and improve Noom, personalize your experience, su
				>	pport you, communicate with you, and (in some cases) show you marketing or ads.
	68	We’re committed to providing a service that’s relevant, interesting, and persona		74	We’re committed to providing a service that’s relevant, interesting, and persona
	>	lized. To do that, we use your information to provide and improve your experienc		>	lized. To do that, we use your information to provide and improve your experienc
	>	e. For example:		>	e. For example:
	69	Purposes of UseCategories of Information		75	Purposes of UseCategories of Information
	70	Product and service delivery. To provide and deliver products and services, incl		76	Product and service delivery. To provide and deliver products and services, incl
	>	uding fulfilling your order, troubleshooting, and personalizing our services.Con		>	uding fulfilling your order, troubleshooting, and personalizing our services.Con
	>	tact information, demographic data, payment information, content and files, iden		>	tact information, demographic data, payment information, content and files, iden
	>	tifiers and device information, geolocation data, log data, usage data, sensor d		>	tifiers and device information, geolocation data, log data, usage data, sensor d
	>	ata, inferences. Sensitive Information: Account access information, sensitive de		>	ata, inferences. Sensitive Information: Account access information, sensitive de
	>	mographic data, contents of communications, health data.		>	mographic data, contents of communications, health data.
	77	Advertising. To display advertising to you.Contact information, demographic data		83	Advertising. To display advertising to you.Contact information, demographic data
	>	, payment information, content and files,identifiers and device information, geo		>	, payment information, content and files,identifiers and device information, geo
	>	location data, log data, usage data, sensor data, inferences. Sensitive Informat		>	location data, log data, usage data, sensor data, inferences. Sensitive Informat
	>	ion: Sensitive demographic data, health data.		>	ion: Sensitive demographic data, health data.
	78	We combine data we collect from different sources for these purposes, and to giv		84	We combine data we collect from different sources for these purposes, and to giv
	>	e you a more seamless, consistent, and personalized experience. See Your rights		>	e you a more seamless, consistent, and personalized experience. See Your rights
	>	and choices for information about how to update or change your preferences.		>	and choices for information about how to update or change your preferences.
	79	How and when we share your information:		85	How and when we share your information:
n			n	86	Summary:
				87	We share your data with service providers, partners, and others to run our busin
				>	ess, process payments, or comply with the law. We also share when you connect ot
				>	her services. Some sharing may count as “selling” under certain privacy laws.
	80	We may share your information with, for example:		88	We may share your information with, for example:
	81	Other services: Other services, at your direction, when you decide to link your		89	Other services: Other services, at your direction, when you decide to link your
	>	Noom account to those services. If you link your Noom account to any of those th		>	Noom account to those services. If you link your Noom account to any of those th
	>	ird parties, or allow us to share your information with them, that data is gover		>	ird parties, or allow us to share your information with them, that data is gover
	>	ned by their privacy policies.		>	ned by their privacy policies.
	82	Service providers: We provide your information to vendors or agents working on o		90	Service providers: We provide your information to vendors or agents working on o
	>	ur behalf for the purposes described in this policy. For example, companies we’v		>	ur behalf for the purposes described in this policy. For example, companies we’v
	>	e hired to provide customer service support or assist in protecting and securing		>	e hired to provide customer service support or assist in protecting and securing
	>	our systems and services may need access to your information to provide those f		>	our systems and services may need access to your information to provide those f
	>	unctions.		>	unctions.
	90	Advertising providers: Third party analytics and advertising companies also coll		98	Advertising providers: Third party analytics and advertising companies also coll
	>	ect personal data through our website and apps, including identifiers and device		>	ect personal data through our website and apps, including identifiers and device
	>	information (such as cookie IDs, device IDs, and IP address), geolocation data,		>	information (such as cookie IDs, device IDs, and IP address), geolocation data,
	>	log data, and inferences based on and associated with that data, as described i		>	log data, and inferences based on and associated with that data, as described i
	>	n our Cookie Policy. These third-parties may combine this data across multiple s		>	n our Cookie Policy. These third-parties may combine this data across multiple s
	>	ites to improve analytics for their own purposes and for others. For example, we		>	ites to improve analytics for their own purposes and for others. For example, we
	>	use Google Analytics on our website to help us understand how users interact wi		>	use Google Analytics on our website to help us understand how users interact wi
	>	th our website; you can learn how Google collects and uses information at www.go		>	th our website; you can learn how Google collects and uses information at www.go
	>	ogle.com/policies/privacy/partners.		>	ogle.com/policies/privacy/partners.
	91	Some of the information disclosures to these third parties may be considered a “		99	Some of the information disclosures to these third parties may be considered a “
	>	sale” or “sharing” of personal information as defined under the laws of Californ		>	sale” or “sharing” of personal information as defined under the laws of Californ
	>	ia and other U.S. states. Please see “Your rights and choices” and “State-specif		>	ia and other U.S. states. Please see “Your rights and choices” and “State-specif
	>	ic disclosures” below for more details.		>	ic disclosures” below for more details.
	92	How long we keep your information:		100	How long we keep your information:
n			n	101	Summary:
				102	We keep your information only as long as needed to run our services, meet legal
				>	needs, and resolve disputes. How long we keep data depends on the type of data a
				>	nd how you use Noom.
	93	We keep your information only so long as we need it to provide our services to y		103	We keep your information only so long as we need it to provide our services to y
	>	ou, fulfill the purposes described in this policy, comply with our legal obligat		>	ou, fulfill the purposes described in this policy, comply with our legal obligat
	>	ions, resolve disputes, and enforce our agreements. Actual retention periods can		>	ions, resolve disputes, and enforce our agreements. Actual retention periods can
	>	vary significantly based on your expectations and consent, the sensitivity of t		>	vary significantly based on your expectations and consent, the sensitivity of t
	>	he data, the availability of automated controls, and our legal or contractual ob		>	he data, the availability of automated controls, and our legal or contractual ob
	>	ligations.		>	ligations.
	94	Your rights and choices:		104	Your rights and choices:
n			n	105	Summary:
				106	You have control over your information. You can access, update, delete, or reque
				>	st a copy of your data, and adjust how we use it. Some rights depend on where yo
				>	u live.
	95	Our goal is to give you simple and meaningful choices regarding your information		107	Our goal is to give you simple and meaningful choices regarding your information
	>	. If you have a Noom account, many of these controls are built directly into you		>	. If you have a Noom account, many of these controls are built directly into you
	>	r settings. For example, you can:		>	r settings. For example, you can:
	96	Edit information in your profile at any time.		108	Edit information in your profile at any time.
	97	Link or unlink your Noom account from other services.		109	Link or unlink your Noom account from other services.
	105	Data sharing or sales: Some privacy laws define “data sharing” or “sales” to inc		117	Data sharing or sales: Some privacy laws define “data sharing” or “sales” to inc
	>	lude some of the disclosures described in “How and when we share your informatio		>	lude some of the disclosures described in “How and when we share your informatio
	>	n” above. Please follow the “Your Privacy Choices” link to learn more about opti		>	n” above. Please follow the “Your Privacy Choices” link to learn more about opti
	>	ng out from these kinds of disclosures.		>	ng out from these kinds of disclosures.
	106	Browser or device controls: To learn how to use browser and device controls to e		118	Browser or device controls: To learn how to use browser and device controls to e
	>	xpress your choices, including the Global Privacy Control, please visit our Cook		>	xpress your choices, including the Global Privacy Control, please visit our Cook
	>	ie Policy. If you have questions, please don’t hesitate to contact us.		>	ie Policy. If you have questions, please don’t hesitate to contact us.
	107	Research participation:		119	Research participation:
n			n	120	Summary:
				121	We may use data that doesn’t identify you to improve our programs and conduct re
				>	search. You can opt out if you don’t want your data used this way.
	108	We are committed to validating our approach to lifelong behavior change using sc		122	We are committed to validating our approach to lifelong behavior change using sc
	>	ience. We publish using only aggregated, de-identified data. If you would not li		>	ience. We publish using only aggregated, de-identified data. If you would not li
	>	ke your information used in our studies, please fill out the opt out of Noom res		>	ke your information used in our studies, please fill out the opt out of Noom res
	>	earch form. You may view the Advarra Institutional Review Board (IRB) Informed C		>	earch form. You may view the Advarra Institutional Review Board (IRB) Informed C
	>	onsent document.		>	onsent document.
	109	Transferring your information:		123	Transferring your information:
n			n	124	Summary:
				125	Your information may be stored or processed in different countries, including th
				>	e United States. We take steps to protect your data when it’s transferred.
	110	The information we collect may be stored and processed in your country or region		126	The information we collect may be stored and processed in your country or region
	>	, or in any other country where we or our affiliates, subsidiaries, or service p		>	, or in any other country where we or our affiliates, subsidiaries, or service p
	>	roviders process data. Currently, we primarily use data centers in the United St		>	roviders process data. Currently, we primarily use data centers in the United St
	>	ates. These locations were chosen to operate efficiently and improve our perform		>	ates. These locations were chosen to operate efficiently and improve our perform
	>	ance.		>	ance.
	111	We take steps to protect your information as described in this policy wherever t		127	We take steps to protect your information as described in this policy wherever t
	>	he data are located, some of which have not been determined by the European Comm		>	he data are located, some of which have not been determined by the European Comm
	>	ission to have an adequate level of data protection. When we do so, we use legal		>	ission to have an adequate level of data protection. When we do so, we use legal
	>	mechanisms, including contracts, to help ensure your rights and protections. To		>	mechanisms, including contracts, to help ensure your rights and protections. To
	>	learn more about the European Commission’s decisions on the adequacy of persona		>	learn more about the European Commission’s decisions on the adequacy of persona
	>	l data protections, please visit: https://commission.europa.eu/document/fa09cbad		>	l data protections, please visit: https://commission.europa.eu/document/fa09cbad
	>	-dd7d-4684-ae60-be03fcb0fddf_en.		>	-dd7d-4684-ae60-be03fcb0fddf_en.
	112	State-specific disclosures:		128	State-specific disclosures:
n			n	129	Summary:
				130	If you live in certain U.S. states, you may have additional rights—like knowing
				>	what data we collect, requesting deletion or correction, or opting out of certai
				>	n data sharing practices.
	113	If you are a customer covered by “Washington’s My Health, my Data” Act or Nevada		131	If you are a customer covered by “Washington’s My Health, my Data” Act or Nevada
	>	’s SB 370, please visit Noom’s Consumer Health Data Privacy Notice.		>	’s SB 370, please visit Noom’s Consumer Health Data Privacy Notice.
	114	Residents of certain states may have additional rights and choices, including:		132	Residents of certain states may have additional rights and choices, including:
	115	Notice at Collection: You have a right to receive notice of our practices before		133	Notice at Collection: You have a right to receive notice of our practices before
	>	or when we collect your information, including the categories of information an		>	or when we collect your information, including the categories of information an
	>	d sensitive personal information collected, the purposes for which such informat		>	d sensitive personal information collected, the purposes for which such informat
	>	ion is collected or used, whether such information is sold or shared, and how lo		>	ion is collected or used, whether such information is sold or shared, and how lo
	>	ng such information is retained. You can find those details in this policy under		>	ng such information is retained. You can find those details in this policy under
	>	the headers above.		>	the headers above.
	121	You may designate, in writing or through a power of attorney, an authorized agen		139	You may designate, in writing or through a power of attorney, an authorized agen
	>	t to exercise these rights on your behalf. Before accepting such a request from		>	t to exercise these rights on your behalf. Before accepting such a request from
	>	an agent, we will require the agent to provide proof you have authorized them to		>	an agent, we will require the agent to provide proof you have authorized them to
	>	act on your behalf, and we may need you to verify your identity directly with u		>	act on your behalf, and we may need you to verify your identity directly with u
	>	s.		>	s.
	122	Lastly, under California Civil Code section 1798.83, also known as the “Shine th		140	Lastly, under California Civil Code section 1798.83, also known as the “Shine th
	>	e Light” law, California residents who have provided personal information to a b		>	e Light” law, California residents who have provided personal information to a b
	>	usiness with which they have established a business relationship for personal, f		>	usiness with which they have established a business relationship for personal, f
	>	amily, or household purposes (“California Customers”) may request information ab		>	amily, or household purposes (“California Customers”) may request information ab
	>	out whether the business has disclosed personal information to any third parties		>	out whether the business has disclosed personal information to any third parties
	>	for the third parties’ direct marketing purposes.		>	for the third parties’ direct marketing purposes.
	123	Residents of the EEA, UK, and Switzerland:		141	Residents of the EEA, UK, and Switzerland:
n			n	142	Summary:
				143	If you’re in the EEA, UK, or Switzerland, you have certain data rights. These in
				>	clude access, deletion, and the right to object to or limit how your data is use
				>	d.
	124	If the processing of your information is subject to the European Economic Area (		144	If the processing of your information is subject to the European Economic Area (
	>	EEA), United Kingdom (UK), or Swiss data protection law, you have certain rights		>	EEA), United Kingdom (UK), or Swiss data protection law, you have certain rights
	>	with respect to that data:		>	with respect to that data:
	125	You can request access to, and rectification or erasure of, your information by		145	You can request access to, and rectification or erasure of, your information by
	>	contacting us at GDPRsupport@noom.com using the email address tied to your Noom		>	contacting us at GDPRsupport@noom.com using the email address tied to your Noom
	>	account;		>	account;
	126	If any automated processing of your information is based on your consent or a co		146	If any automated processing of your information is based on your consent or a co
	>	ntract with you, you have a right to transfer or receive a copy of the personal		>	ntract with you, you have a right to transfer or receive a copy of the personal
	>	data in a usable and portable format;		>	data in a usable and portable format;
	132	If you have any questions about our data processing activities, please contact u		152	If you have any questions about our data processing activities, please contact u
	>	s at GDPRsupport@noom.com.		>	s at GDPRsupport@noom.com.
	133	If you think that we haven’t complied with data protection laws, you have a righ		153	If you think that we haven’t complied with data protection laws, you have a righ
	>	t to lodge a complaint with the Data Protection Commission in Ireland or with yo		>	t to lodge a complaint with the Data Protection Commission in Ireland or with yo
	>	ur local supervisory authority.		>	ur local supervisory authority.
	134	Changes to this policy:		154	Changes to this policy:
n			n	155	Summary:
				156	We may update this policy from time to time. If we make major changes, we will n
				>	otify you. Continuing to use Noom means you accept the updated policy.
	135	We may change this policy from time to time and if we do, we’ll post any changes		157	We may change this policy from time to time and if we do, we’ll post any changes
	>	on this page. If you continue to use Noom after those changes are in effect, yo		>	on this page. If you continue to use Noom after those changes are in effect, yo
	>	u agree to the new policy. If the changes are significant, we may provide more p		>	u agree to the new policy. If the changes are significant, we may provide more p
	>	rominent notice or obtain your consent to the changes.		>	rominent notice or obtain your consent to the changes.
	136	Contact us:		158	Contact us:
n			n	159	Summary:
				160	If you have questions about your data or this policy, you can contact us at supp
				>	ort@noom.com.
	137	The best way to get in touch with us is by emailing support@noom.com or at		161	The best way to get in touch with us is by emailing support@noom.com or at
	138	Noom, Inc.Attention: Privacy OfficerOne Palmer Square, Suite 441Princeton, NJ 08		162	Noom, Inc.Attention: Privacy OfficerOne Palmer Square, Suite 441Princeton, NJ 08
	>	542		>	542
	139	Updated Oct 1, 2024.		163	Updated Oct 1, 2024.
	204	DE		228	DE
	205	ES		229	ES
	206	KR		230	KR
t	207	Please wait while you are redirected to the right page...	t