Ancestry updated their Privacy Statement on May 1, 2026 by removing the 'Do Not Sell or Share My Personal Information' link from their website footer. Before the update, users could easily find and click this link to opt out of having their personal information sold or shared. Now that link is gone, making it harder for users — especially California residents — to exercise their privacy opt-out rights.
Ancestry has removed the prominent 'Do Not Sell or Share My Personal Information' link from its website footer, which previously allowed users — particularly California residents — to quickly opt out of data selling or sharing under the CCPA. Without this visible link, exercising your opt-out right may require navigating to a less obvious location in the privacy settings. You can still attempt to exercise your CCPA opt-out rights by contacting Ancestry directly or checking their full Privacy Statement for an alternative opt-out mechanism.
Ancestry took away the easy-to-find link that let users tell the company not to sell or share their personal data, making it harder to exercise that right.
California law requires businesses to prominently display a link allowing users to opt out of data selling and sharing, and its removal may signal a reduction in consumer control over personal data. Users who relied on this link to manage their privacy preferences may no longer have an obvious way to exercise their rights.
Across all monitored documents, Ancestry has made 2 significant changes.
2 of Ancestry's significant changes have been classified as negative for consumers.
The CCPA-required opt-out link was removed from the footer, potentially making it harder for consumers to exercise their right to opt out of data sale or sharing.
The CCPA Notice at Collection link remains present, but the opt-out link it typically accompanies has been removed, creating an inconsistency in CCPA compliance disclosures.
ConductAtlas Policy Archive Entity: Ancestry | Document: Ancestry Privacy Statement | Record: CA-C-000786 Captured: 2026-05-01 16:22:20 UTC URL: https://conductatlas.com/change/2026-05-01-ancestry-ancestry-privacy-statement-786/ Accessed: May 2, 2026
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Ancestry removed the 'Do Not Sell or Share My Personal Information' footer link from its privacy policy page as of May 1, 2026. This directly implicates Cal. Civ. Code §1798.135(a), which requires businesses subject to CCPA to provide a clear and conspicuous link titled 'Do Not Sell or Share My Personal Information' on their homepage and any page where personal information is collected. The removal of this link without a demonstrated alternative compliant mechanism creates regulatory exposure under CCPA/CPRA. Compliance teams should assess whether an equivalent opt-out mechanism is still accessible and adequately disclosed elsewhere. Action may be required.
1. California Consumer Privacy Act (CCPA) / California Privacy Rights Act (CPRA) — Cal. Civ. Code §1798.135(a): Requires a clear and conspicuous 'Do Not Sell or Share My Personal Information' link on the homepage and pages where personal data is collected. Removal without a compliant substitute is a direct statutory violation risk. Cal. Civ. Code §1798.120 grants consumers the right to opt out of sale/sharing.
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ConductAtlas provides verified policy intelligence sourced directly from platform documents. All analysis is intended to support, not replace, legal and compliance review. Record CA-C-000786.
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🔒 Unlock full diff — Watcher $9.99/moAncestry removed the 'Do Not Sell or Share My Personal Information' link from the footer of their Terms and Conditions …
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