CA-C-000014
Binance.US — Binance.US Privacy Policy
Entity
Date detected
March 12, 2026
Effective date
March 11, 2026
Severity
Medium
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What Changed

Binance.US updated its privacy policy on March 12, 2026, adding new provisions that allow them to share your personal information with law enforcement, government agencies, and financial institutions to detect and prevent fraud and financial crimes. They also clarified that your email address or other identifiers may be used for targeted advertising on other websites and social media. Additionally, they expanded the list of U.S. state privacy laws they recognize and added a new online webform as a way for users to submit privacy rights requests.

Why It Matters

Binance.US can now share your personal data more broadly with third parties for fraud prevention purposes and may use your email for targeted ads across the web and social media — both expansions of how your data can be used without additional consent. Users in newly recognized states (Indiana, Kentucky, Rhode Island) also gain explicit privacy rights recognition.

Consumer Impact

Binance.US has added an explicit provision allowing your personal data to be shared with law enforcement, government agencies, financial institutions, and industry partners to detect and prevent fraud and financial crimes, broadening the circumstances under which your data may leave the platform. Your email address or other identifiers may now also be used for targeted advertising on third-party websites and social media platforms. You can submit a privacy rights request — including opt-out requests — through the new 'Your Privacy Rights' webform at Binance.US.

Institutional Analysis (Compliance & legal intelligence)

Assessment

Binance.US updated its privacy policy on March 12, 2026, making three material changes: (1) explicitly authorizing disclosure of user data to law enforcement, regulators, financial institutions, and industry partners for fraud/AML purposes; (2) expanding targeted advertising disclosures to cover email and other identifiers used for cross-site and social media advertising; and (3) adding Indiana (INCDPA), Kentucky (KYCDPA), and Rhode Island (RIDTPPA) to the list of recognized state privacy laws while removing Iowa. Organizations with Binance.US in their vendor stack should review their DPAs to ensure these new disclosure and advertising uses are covered. Action is required for compliance teams monitoring third-party data flows.

Regulatory Exposure

1. CCPA/CPRA (Cal. Civ. Code §1798.100, §1798.120, §1798.135): The new targeted advertising disclosure using email and identifiers may constitute 'sharing' personal information for cross-context behavioral advertising, triggering opt-out rights under §1798.120 and requiring a 'Do Not Sell or Share My Personal Information' link per §1798.135.

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ConductAtlas provides verified policy intelligence sourced directly from platform documents. All analysis is intended to support, not replace, legal and compliance review. Record CA-C-000014.

Evidence Verification

✓ Verified
Previous Version
1514d1b07d5da3883fcc15de87abc262e5fc60b43aa9d30ac312fcb16423934f
March 8, 2026 13:24 UTC
✓ Verified
Current Version
3cb0a843513b9d4da434c1ca552c94510c9fbac83efc95683f5220963315ba58
March 12, 2026 07:19 UTC
✓ Verified
Change Detected
March 12, 2026 07:19 UTC
✓ Verified
Source Document
https://www.binance.us/privacy-policy
How to Cite
ConductAtlas Policy Archive
Entity: Binance.US | Document: Binance.US Privacy Policy | Record: CA-C-000014
Captured: 2026-03-12 07:19:09 UTC
URL: https://conductatlas.com/change/2026-03-12-binanceus-binanceus-privacy-policy-14/
Accessed: April 4, 2026

Full Changes

+5 sentences added 11 sentences modified
View complete diff →

Document Context

Document
Binance.US Privacy Policy
Entity
Binance.US
Captured
March 12, 2026
Source URL
https://www.binance.us/privacy-policy

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