While parental consent is required, the policy does not specify what types of third parties may receive data or what they are permitted to do with it, leaving parents without full visibility into downstream data use.
Consumer impact
YouTube Kids collects your child's viewing and search activity, device identifiers, and — if a parent signs in with a Google Account — profile details including the child's name and age, which are used to personalize content recommendations. Voice search audio is briefly collected but immediately deleted after processing. You can pause or clear your child's watch and search history by going to the parental settings section within the app.
Applicable agencies
Federal Trade Commission (ftc)
Oversees unfair or deceptive business practices and can investigate companies that mislead consumers about data collection, sharing, or use.
Who can file: Anyone affected by the company's practices (US or international)
What you need: Your account details, a timeline of relevant events, and a description of the specific issue
What to expect: Complaints inform FTC enforcement priorities and investigations but do not result in individual resolution or compensation