Government or legal access to children's data can occur without a parent's knowledge or consent, which is a standard but important exception that parents should understand.
Consumer impact
YouTube Kids collects your child's viewing and search activity, device identifiers, and β if a parent signs in with a Google Account β profile details including the child's name and age, which are used to personalize content recommendations. Voice search audio is briefly collected but immediately deleted after processing. You can pause or clear your child's watch and search history by going to the parental settings section within the app.
Applicable agencies
State Attorney General
State AGs in California, New York, Texas, and other states can investigate violations of state consumer protection and privacy laws, including CCPA (California), SHIELD Act (New York), and equivalents.
Who can file: Residents of states with comprehensive privacy laws β primarily California, Virginia, Colorado, Connecticut, and Utah
What you need: Evidence of the violation, explanation of how your state rights were affected, and your account or contact information with the company
What to expect: Outcomes vary by state. May result in investigation, enforcement action, or requirement for the company to change practices. No direct individual compensation in most cases.
Search "[your state] attorney general consumer complaint" to find your state's direct complaint form