Microsoft uses cookies, web beacons, and similar tracking technologies across its websites and services to collect data about how you browse and interact with Microsoft products.
Tracking technologies allow Microsoft to monitor your behavior across websites and services, which feeds into advertising profiles and product analytics even when you may not realize you are being tracked.
Cookie and tracking practices implicate the EU ePrivacy Directive, GDPR consent requirements for non-essential cookies, and equivalent UK rules; compliance teams should assess whether Microsoft's cookie consent mechanisms meet the 'freely given, specific, informed' standard.
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Microsoft collects a broad range of personal data across all its products and services — including location, voice inputs, browsing history, and behavioral profiles — which is used for advertising, product improvement, and AI model training, creating significant privacy implications for everyday users. Data is shared with third-party advertising partners and affiliates, meaning information generated in one Microsoft product may influence experiences across unrelated services. You can review and manage your privacy settings, including ad personalization and data sharing preferences, by visiting account.microsoft.com/privacy.