We may update this Privacy Notice from time to time. If we make material changes, we will notify you by updating the date of the Privacy Notice and, in some cases, provide you with additional notice such as by adding a statement to our website or sending a notification.
Without guaranteed direct notification of material changes, consumers may be unaware that Visa has expanded its data collection or sharing practices, making it important to periodically review the policy independently.
Visa collects extensive personal information including transaction history, device identifiers, geolocation, and inferred consumer preferences, and shares this data with issuing banks, merchant acquirers, service providers, and analytics partners. Because Visa operates as a back-end network processor, consumers generally cannot negotiate or limit these practices through their card agreements — their exposure is largely invisible. You can submit a California Consumer Privacy Act rights request, including an opt-out of data sharing, through Visa's online privacy request portal at https://usa.visa.com/legal/privacy-policy.html.