We may share your personal information with our clients including financial institutions, merchants, and other payment network participants to facilitate transactions and provide services. We may also share information to help our clients better understand their customers and offer them products and services.
Your data flows to a wide ecosystem of financial and commercial entities beyond your own bank, and those entities may use it to target you with offers, which goes beyond what most consumers expect when swiping a card.
Visa collects extensive personal information including transaction history, device identifiers, geolocation, and inferred consumer preferences, and shares this data with issuing banks, merchant acquirers, service providers, and analytics partners. Because Visa operates as a back-end network processor, consumers generally cannot negotiate or limit these practices through their card agreements — their exposure is largely invisible. You can submit a California Consumer Privacy Act rights request, including an opt-out of data sharing, through Visa's online privacy request portal at https://usa.visa.com/legal/privacy-policy.html.