We use cookies and similar technologies on our websites and in our services to collect information about your online activities, including the pages you visit, links you click, and other actions you take. This information is used to personalize your experience, analyze usage, and deliver relevant advertising.
Cookie-based tracking on financial services websites captures behavioral data beyond transaction records and may be shared with advertising technology partners, expanding Visa's data collection footprint.
Visa collects extensive personal information including transaction history, device identifiers, geolocation, and inferred consumer preferences, and shares this data with issuing banks, merchant acquirers, service providers, and analytics partners. Because Visa operates as a back-end network processor, consumers generally cannot negotiate or limit these practices through their card agreements — their exposure is largely invisible. You can submit a California Consumer Privacy Act rights request, including an opt-out of data sharing, through Visa's online privacy request portal at https://usa.visa.com/legal/privacy-policy.html.