California law gives consumers meaningful rights over their personal data held by companies like Visa, including the right to delete data and stop it being shared for commercial advertising.
Visa collects extensive personal and transactional data, including purchase history and inferred preferences, and uses it for marketing, analytics, and sharing with financial partners and third parties. Consumers may not realize their payment data is being used for targeted advertising and profiling beyond basic transaction processing. You can opt out of targeted advertising and certain data sharing by visiting Visa's privacy choices page at https://www.visa.com/en-us/legal/privacy-policy.html.