California residents have specific rights under state law including the right to know what data Target has collected, the right to delete it, the right to correct inaccuracies, and the right to opt out of the sale or sharing of their personal information.
These are legally enforceable rights, not just policy commitments, meaning Target must respond to your requests within specific timeframes and cannot discriminate against you for exercising them.
CCPA/CPRA compliance obligations include timely response to consumer requests (45 days, extendable by 45 days), non-discrimination requirements, mandatory opt-out mechanisms, and annual data retention schedule updates; organizations should ensure their request intake, verification, and response processes are fully operational and auditable.
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Target collects a wide range of personal data including your precise location, purchase history, browsing behavior, and inferences about your preferences, which it uses for targeted advertising and shares with third-party partners. This means your shopping behavior may be used to build a detailed profile that influences the ads you see across the internet. You can opt out of the sale or sharing of your personal information by visiting Target's privacy preference center at https://www.target.com/c/target-privacy-policy/-/N-4sr7p.