Your gaming activity and personal information may be used to build an advertising profile and shared with companies you have no direct relationship with, limiting your control over your own data.
Riot Games collects extensive personal data including gameplay telemetry, device identifiers, purchase history, and communications, which are shared with third-party advertising and analytics partners. Users in the EU, UK, and California have legally enforceable rights including the ability to access, delete, or export their personal data. You can submit a data access or deletion request through Riot's privacy request portal at https://www.riotgames.com/en/privacy-notice.