Comprehensive behavioral profiling can be used for purposes beyond game improvement, including targeted advertising, and creates a detailed picture of your habits and preferences over time.
Riot Games collects extensive personal data including gameplay telemetry, device identifiers, purchase history, and communications, which are shared with third-party advertising and analytics partners. Users in the EU, UK, and California have legally enforceable rights including the ability to access, delete, or export their personal data. You can submit a data access or deletion request through Riot's privacy request portal at https://www.riotgames.com/en/privacy-notice.