Tracking technologies can follow your activity across websites and services, building a profile that is shared with advertising partners without you necessarily being aware of the full scope.
Riot Games collects extensive personal data including gameplay telemetry, device identifiers, purchase history, and communications, which are shared with third-party advertising and analytics partners. Users in the EU, UK, and California have legally enforceable rights including the ability to access, delete, or export their personal data. You can submit a data access or deletion request through Riot's privacy request portal at https://www.riotgames.com/en/privacy-notice.