Families and parents should know that if a child under 13 uses the service, Paramount+ has obligations to limit data collection, but enforcement depends on age verification mechanisms which may not be fully reliable.
Paramount+ collects extensive personal data including viewing history, device identifiers, location, and behavioral data, and shares this with a broad network of advertising partners and third-party service providers. Users in California and other states with applicable privacy laws have rights to access, correct, delete, or opt out of the sale or sharing of their personal information. You can submit a data rights request or opt out of targeted advertising by visiting Paramount+'s privacy rights portal or adjusting your account privacy settings.