We don't sell your personal data to advertisers, and we don't share information that directly identifies you (such as your name, email address or other contact information) with advertisers without your specific consent. Instead, advertisers can tell us things like the kind of audience they want to see their ads, and we show those ads to people who may be interested. We provide advertisers with reports about the performance of their ads that help them understand how people are interacting with their content.
Meta's advertising model is built on extensive behavioral profiling — your posts, likes, location, browsing behavior, and off-Facebook activity all feed into ad targeting systems, representing one of the most extensive commercial surveillance ecosystems in existence.
Meta's Terms of Service grant the company an extremely broad license to use everything you post — photos, videos, text — for commercial purposes including advertising, and this license persists even if you delete content that others have already reshared. Meta retains the right to suspend or remove your account, restrict content visibility, and modify these terms with as little as 30 days' notice, meaning the rules governing your account can change materially over time. You can review and adjust your advertising data preferences by navigating to Facebook Settings > Ads, and EU/UK users can exercise additional rights including data access, deletion, and objection to processing via the Facebook Privacy Center.