You must not collect, process, or share sensitive user data — including health and financial data, precise location, religious or political beliefs, racial or ethnic origin, or sexual orientation — unless you have explicit user consent and a legitimate use case approved by Meta.
Sensitive personal data categories carry the highest risk of harm if misused — this clause creates a specific heightened protection for the most personal categories of user information.
Meta's Platform Terms directly affect consumers because they determine what third-party apps and developers can do with personal data obtained from Facebook or Instagram, including profile information, friend lists, and activity data. The terms prohibit developers from selling platform data or using it for surveillance, but enforcement depends on developer compliance rather than Meta directly protecting users. You can review and remove third-party apps that have access to your Facebook account by visiting Facebook Settings, then 'Apps and Websites', to revoke permissions for any app you no longer trust or use.