We target (and measure the performance of) ads to Members, Visitors and others both on and off our Services directly or through a variety of Partners, using the following data, whether separately or combined: Data from advertising technologies on and off our Services, pixels, ad tags, cookies, and device identifiers; Member-provided information (such as profile, contact information, title and industry); Information inferred from profiles of Members (such as seniority level of members from their job title).
LinkedIn's advertising targeting uses a combination of your stated profile data and inferred characteristics to create an advertising profile, which is shared with advertising partners both on and off the LinkedIn platform.
LinkedIn collects an extensive range of personal data including professional history, inferred attributes, device signals, precise location, and communications metadata, and uses this data for targeted advertising, AI model training, and sharing across the Microsoft corporate family. Users' profile content and activity data may be used to train LinkedIn's generative AI features without affirmative opt-in consent, representing a significant expansion of data use beyond what many users would reasonably expect from a professional networking platform. You can limit this by visiting linkedin.com/psettings/privacy to opt out of AI training data use and adjust advertising and data sharing preferences.