Headspace · Headspace Privacy Policy

Data Sharing with Advertising and Analytics Partners

High severity
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What it is

Headspace may share your personal information — including data about your use of the app — with third-party advertising and analytics companies to help serve you targeted ads and improve their marketing. This sharing may constitute a 'sale' or 'sharing' of personal data under some state privacy laws.

Why it matters

Your mental health app usage data could be shared with advertisers, which many users would not expect given the sensitive nature of mental wellness information.

Institutional analysis (Compliance & legal intelligence)

Data sharing with advertising and analytics vendors using tracking technologies (cookies, pixels, SDKs) likely constitutes 'sale' or 'sharing' under CCPA/CPRA, triggering opt-out obligations and requiring a 'Do Not Sell or Share My Personal Information' mechanism. When the data involved includes mental health or wellness indicators, additional restrictions may apply under MHMDA and FTC Act Section 5 principles.

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Consumer impact

Headspace collects highly sensitive personal data including mental health information, therapy session details, and behavioral data from your use of their app, and may share this with advertising partners and third-party service providers. Users in therapy or psychiatry programs are subject to HIPAA protections, but general app users should be aware their meditation habits and wellness data may be used for targeted advertising. You can request deletion of your personal data or opt out of certain data sharing by visiting Headspace's privacy rights portal or emailing privacy@headspace.com.

What you can do

⚠️ These actions may provide transparency or partial mitigation but may not fully address the underlying issue. Effectiveness varies by jurisdiction and individual circumstances.
  • Export Your Data
    Visit Headspace's cookie settings on their website to opt out of advertising-related data sharing. You can also submit a 'Do Not Sell or Share My Personal Information' request via the privacy rights portal.

Applicable agencies

  • FTC
    The FTC has jurisdiction over unfair or deceptive data practices and has taken enforcement action against companies sharing sensitive health data with advertisers without adequate disclosure.
    File a complaint →
  • State AG
    California and other state AGs enforce CCPA/CPRA opt-out rights and other consumer data protection laws relevant to data sharing for advertising purposes.
    File a complaint →

Provision details

Document information
Document
Headspace Privacy Policy
Entity
Headspace
Document last updated
March 24, 2026
Tracking information
First tracked
March 20, 2026
Last verified
March 20, 2026
Record ID
CA-P-00216002
Document ID
CA-D-00216
Evidence Provenance
Source URL
Wayback Machine
SHA-256
b9e0294d40852fc7d7af732cb3ab491f009220676b6a23629173a3df43ff287d
Verified
✓ Snapshot stored   ✓ Change verified
How to Cite
ConductAtlas Policy Archive
Entity: Headspace | Document: Headspace Privacy Policy | Record: CA-P-00216002
Captured: 2026-03-20 05:35:30 UTC | SHA-256: b9e0294d40852fc7…
URL: https://conductatlas.com/platform/headspace/headspace-privacy-policy/data-sharing-with-advertising-and-analytics-partners/
Accessed: April 4, 2026
Classification
Severity
High
Categories

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