Broad automatic tracking across all Epic Services for advertising and analytics purposes is subject to cookie consent requirements in the EU and UK, and users may not be aware of the extent of passive data collection occurring during gameplay or browsing.
Consumer impact
Epic Games collects a wide range of personal data including gameplay behavior, device identifiers, IP address, payment details, voice chat snippets, and facial images, and shares this data with third-party ad partners, platform providers, and service vendors. Children are placed in restricted 'Cabined Accounts' with limited data collection, but parental consent unlocks a significantly broader data profile similar to adult accounts. You can manage your privacy rights, including data deletion and account closure, through Epic's Privacy Settings at epicgames.com or by submitting a request via the contact information in Section 12 of the policy.
What you can do
⚠️ These actions may provide transparency or partial mitigation but may not fully address the underlying issue. Effectiveness varies by jurisdiction and individual circumstances.
Delete Your Data
To limit cookie-based tracking, adjust your browser's cookie settings to block third-party cookies, and submit a privacy preferences request via the Epic Help Center to opt out of advertising-related data processing.
Applicable agencies
FTC
The FTC has Section 5 authority over deceptive tracking practices and is actively pursuing commercial surveillance rulemaking covering cookie-based behavioral advertising.
California AG and CPPA have enforcement authority over CCPA opt-out obligations for cookie-based sharing of personal information for behavioral advertising.