The products and services offered through Apple Media Services are licensed, not sold, to you. Apple grants you a non-exclusive, non-transferable, non-sublicensable license to use the Content.
Most consumers reasonably believe they 'own' content they purchase digitally, but this clause means Apple retains control over access to that content and can remove it if licensing agreements with rights holders change.
Apple's Terms of Service govern every digital purchase and subscription across the App Store, iTunes, Apple Music, and Apple TV+, meaning the agreement affects virtually all Apple device users in the US. Consumers should be aware that all digital purchases are licenses rather than permanent ownership, auto-renewing subscriptions can have their pricing changed with 30 days' notice, and the mandatory arbitration clause prevents users from participating in class action lawsuits against Apple. You can manage your subscriptions and cancel auto-renewals through Settings > [Your Name] > Subscriptions on any Apple device before your next billing date.