We collect information from you when you create an Apple ID, purchase a product, download a software update, connect to our services, contact us, or participate in an online survey. This may include your name, email address, physical address, phone number, or payment information.
Understanding the breadth of data Apple collects helps consumers assess their privacy exposure across the entire Apple ecosystem, which spans devices, apps, payments, and cloud services.
Apple collects a broad range of personal data including location, health and fitness information, financial data, voice recordings, and browsing and search history across its entire ecosystem of devices and services, and shares this information with Apple subsidiaries worldwide, app developers, business partners, and advertisers. While Apple publicly commits to not selling personal data, the policy permits extensive intra-group sharing and third-party disclosures that may not be fully transparent to average consumers. You can review, download, correct, or delete your personal data by visiting privacy.apple.com and signing in with your Apple ID.