Apple does not sell your personal data including as 'sale' is defined in California under the CCPA. We also do not share your information with third parties for their own marketing purposes.
This commitment, while significant, does not preclude all commercial uses of personal data — Apple may still share data with partners, developers, and advertisers for ad targeting on Apple's own platforms, which consumers should understand as distinct from a 'sale'.
Apple collects a broad range of personal data including location, health and fitness information, financial data, voice recordings, and browsing and search history across its entire ecosystem of devices and services, and shares this information with Apple subsidiaries worldwide, app developers, business partners, and advertisers. While Apple publicly commits to not selling personal data, the policy permits extensive intra-group sharing and third-party disclosures that may not be fully transparent to average consumers. You can review, download, correct, or delete your personal data by visiting privacy.apple.com and signing in with your Apple ID.