Target updated its Mobile Terms and Conditions on March 23, 2026, making several changes to how it handles SMS text message services. Key updates include a new explicit statement that Target does not sell text message data to third parties for marketing, clarification that unsubscribing from one text list won't remove you from others, and the removal of a lengthy list of supported mobile carriers in favor of a simpler statement that carriers aren't liable for undelivered messages. Target also added language indicating it may share your information with service providers, not just use it internally.
Consumers who text STOP to opt out of Target messages may not realize they are only opting out of one specific list and could continue receiving texts from other Target programs. The softened opt-out confirmation language also means consumers may not receive proof that their unsubscription was processed.
Target clarified that opting out of one SMS program will no longer stop all Target texts — you must opt out of each list individually, which could result in continued unwanted messages. On the positive side, Target now explicitly states it does not sell SMS-collected data to third parties for marketing purposes, offering a clearer privacy commitment. Target also added language allowing it to share your information with service providers, broadening who can access your data. You can text 'STOP' to each individual Target short code or number you receive messages from to fully unsubscribe from all Target text programs.
Target's March 23, 2026 SMS terms update touches several compliance areas. The addition of data-sharing language with 'service providers' is a material change that may require updating vendor data processing agreements. The new statement that opting out of one list doesn't cancel all subscriptions is a material change to consumer opt-out rights under TCPA and potentially state-level equivalents. The explicit 'do not sell' commitment for SMS data is a positive CCPA/CPRA alignment signal. Compliance officers at organizations that integrate Target's SMS programs or advise clients on TCPA compliance should assess whether their own documentation needs updating.
1. TCPA (47 U.S.C. § 227): The clarification that a STOP command only applies to a specific short code or list — not all Target texts — must be clearly disclosed to consumers at point of consent. Failure to honor opt-out requests or adequately disclose partial opt-out scope could trigger FTC enforcement or private TCPA litigation.
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ConductAtlas provides verified policy intelligence sourced directly from platform documents. All analysis is intended to support, not replace, legal and compliance review. Record CA-C-000064.
ConductAtlas Policy Archive Entity: Target | Document: Target Terms and Conditions | Record: CA-C-000064 Captured: 2026-03-23 06:06:58 UTC URL: https://conductatlas.com/change/2026-03-23-target-target-terms-and-conditions-64/ Accessed: April 4, 2026
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